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MIKAYEL SHAKHULYAN

Date of Birth
Location
Nationality
Email
Phone

25 March 2000
Yerevan, Armenia
Armenian
mikayelshakhulyan@gmail.com
+374 95 250 300

140+

Matches Covered

200+

Press Conferences & Interviews

170+

Videos Produced

11.1m

Single Instagram Reel views
for FC Noah

Experience

FC Noah
November 2024  -  Current

Serving as Press Officer at FC Noah, with responsibilities spanning media relations, digital communications, content production and matchday media operations across domestic and UEFA competitions.

Key responsibilities and experience:

• Managing the club’s media relations, press activities and official communications
• Organizing press conferences, interviews and media activities with players and coaching staff
• Managing and daily updating FC Noah’s official website
• Producing short-form video content and Reels for the club’s digital platforms
• Serving as the stadium announcer for FC Noah home matches
• Managing matchday content for the stadium’s LED perimeter boards and main video scoreboard, including pre-match, team line-up, goal and advertising content
• Developing matchday presentation concepts, including synchronized player visuals across stadium LED boards during starting line-up announcements and real-time goal celebrations across LED and scoreboard displays
• Managing media operations and accreditation for domestic and UEFA competition matches
• Coordinating official media communications with UEFA, the Football Federation of Armenia, delegates and other clubs
• Coordinating media-related logistics for international away matches, including transfers and on-site arrangements for travelling media representatives in cooperation with local logistics partners
• Participated in first-team training camps, taking responsibility for content planning and on-site execution, including photography, photo editing, interviews, social media content and day-to-day media coverage
• Coordinated a collaborative Instagram post between FC Noah and Fabrizio Romano, managing communication with his management team and preparing the publication shared across both accounts
• Created and produced an FC Noah Reel that generated 11.1 million organic views on Instagram, becoming the most-viewed Reel among Armenian football clubs

Founded and managed FootballHouse.am, an independent digital media platform dedicated exclusively to Armenian football.

Built the platform organically from the ground up, growing its Instagram community to 10,000 followers and reaching a peak monthly audience of 900,000 accounts.

Led the platform’s editorial direction, content strategy and day-to-day production, covering Armenian football through news, original content, short-form videos, interactive formats and fan-driven initiatives.

Key achievements:

• Grew the platform organically to 10,000 followers
• Reached a peak monthly reach of 900,000 accounts
• Generated up to 250,000 views on a single Reel
• Achieved 11,100 likes on the best-performing Reel and 3,100 likes on the best-performing post
• Created and managed fan voting initiatives focused on Armenian football
• Launched the FootballHouse Awards, recognizing standout players and performances in Armenian football
• Organized and presented awards for Player of the Month, Goal of the Year, Goalkeeper of the Year, Player of the Year, and Young Player of the Year
to professional football players.

FootballHouse.am
December 2020 - December 2024
MoD of the Republic of Armenia
August 2022 - November 2024

Served as a military officer in the Ministry of Defence of the Republic of Armenia following graduation from the Military Academy.

The role required strong leadership, discipline, accountability, decision-making and the ability to coordinate people and tasks effectively in a highly structured environment.

FC Urartu Academy 
November 2021 - August 2022

Served as Press Officer for the FC Urartu Academy, managing the academy’s media coverage and digital communications.

Managed academy-related content across FC Urartu’s official social media channels and was responsible for the Academy section of the club’s official website, including news, match coverage and other academy-related updates.

Key responsibilities and experience:

• Organized and conducted interviews with academy players, coaches and staff
• Managed and produced academy content for FC Urartu’s official social media channels
• Managed and regularly updated the Academy section of the club’s official website
• Covered academy teams, matches and other activities through news, photos, videos and digital content
• Travelled abroad with academy teams for a training camp, providing on-site media coverage throughout the trip
• Organized and delivered live broadcasts of matches during the international training camp
• Coordinated with coaches, players and academy staff to ensure consistent media coverage and communication

Skills & Expertise

CREATIVE & DIGITAL MEDIA

Sports Photography & Photo Editing

Videography & Video Production

Short-Form Content & Reels

Social Media Content Creation

Visual Storytelling & Post-Production

MEDIA & COMMUNICATIONS

Media & Public Relations

Website Management

Interviews & Press Conferences

UEFA & Domestic Matchday Media Operations

Stadium Presentation & Fan Engagement

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